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Case Code: ITSY100
Case Length: 15 Pages
Period: 2008-2018     
Pub Date: 2018
Teaching Note: Available
Price:Rs.400
Organization : Maruti Suzuki India Limited
Industry :
Countries : US
Themes: Digital/Data Analytics/Augmented Reality/Robots/Robotic Process Automation/Artificial Intelligence/Chatbot/Virtual Reality/Telematics/Digital Campaigns/Social Media/Omni-channel Platform/Emerging Technologies
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Maruti`s Digital Initiatives

 
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ABOUT THE COMPANY

 
In November 1970, a private limited company named ‘Maruti Technical Services Private Limited’ (MTSPL) was launched in India to provide technical know-how for the design, manufacture, and assembly of “a wholly indigenous motor car”. In June 1971, a company called ‘Maruti Limited’ was incorporated under the Companies Act and Sanjay Gandhi became its first managing director. But in 1977, ‘Maruti Limited’ went into liquidation after a series of scandals. After the death of Sanjay Gandhi in June 1980, the Government of India (GoI) thought of reviving Maruti Limited and started looking for an active collaborator for the new company. Finally, in February 1981, ‘Maruti Udyog Ltd (MUL)’ was formed as a government company, with Suzuki Motor Corporation (SMC) as a minor partner, to make a ‘people’s car’ for middle class India...
 
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